{"product_id":"dia-color-5-1-5b-light-brown-blue","title":"Dia Color 5.1\/5B Light Brown Blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMeet Dia color, our new upgraded alkaline demi-permanent. Dia color compensates melanin loss for up to 70% grey coverage and 6 weeks of gloss color with 2x shine.* Providing high visibility for every reflect and 100% true-to-tone reflects for vibrant color.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFormulated with Melanin Gap Filler technology to fill gaps from lost melanin by reinjecting color inside the fiber. Up to 92% natural origin formula** with no ammonia.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe texture is creamy for easy mixing, application, and rinsing with a quick 20-minute processing time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eYour favorite alkaline demi, Dia Richesse, reimaged to new Dia color.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e• Up to 70% grey coverage. With Melanin Gap Filler Technology to fill gaps from lost melanin by reinjecting color inside the fiber. No ammonia.\u003cbr\u003e• Up to 92% natural origin formula.*\u003cbr\u003e• Lifts up to 1.5 levels.\u003cbr\u003e• Dia color's 40 shades are categorized into one of ten true-to-tone tonal families and are fully intermixable (with Dia Richesse as well) allowing you to deliver endless color possibilities.\u003cbr\u003e• Formulated with Shea butter, Glycerin, and Hyaluronic acid for conditioning.\u003cbr\u003e• 1 to 1.5 mixing ratio.\u003cbr\u003e• 20-minute processing time.\u003cbr\u003e• Dia color and Dia Richesse are completely intermixable.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":43289303974024,"sku":null,"price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0279\/8983\/5912\/files\/l-oreal-professionnel-default-title-dia-color-5-18-5bm-light-brown-blue-mocha-33184708493448.jpg?v=1770668858","url":"https:\/\/hairsense.ca\/products\/dia-color-5-1-5b-light-brown-blue","provider":"Hairsense","version":"1.0","type":"link"}