How To Maintain Platinum Blonde Hair

by Anjelina Tongco

A clean platinum blonde look is one of the most coveted hair looks of all time. From old Hollywood beauty icons like Marilyn Monroe and Jean Harlow to present-day celebs like Lady Gaga, Anya Taylor-Joy, and Karlie Kloss, platinum blonde has proven time and again that it’s one of the classiest, most versatile hair colors that’s definitely worth trying. 

While going platinum blonde is relatively easy (save for the multiple bleaching sessions), keeping it looking nice and cool is not. 

Platinum blonde is one of those shades of blonde that’s a little bit more high-maintenance. Still thinking of going for it? Alright then. Here are some tips to help you keep that platinum blonde looking icy fresh. 

  1. Seek the help of a pro - a pro colorist like your hairstylist is the best person to come for help if you’re dealing with something high-maintenance like platinum blonde hair. Book a salon appointment for touch ups every four to six weeks, depending on your hair colorist’s advice. Doing this will make your platinum blonde look last longer. Aside from touch-ups, you’ll also need to go to these salon appointments so your colorist can look for signs of banding and fix or prevent it from happening. 
  2. Get ready to change your hair routine - your old hair routine isn’t gonna do it anymore once you’ve gone platinum. You’ll need, at the very least, to switch from regular shampoo to purple shampoo or silver shampoo. These types of shampoo are formulate especially for people with gray hair color, blonde hair color, and even silver hair color. Using this kind of shampoo will help keep brassiness at bay so your platinum blonde hair can keep looking fresh for a longer period of time. You might also need to add a few other hair care products to your routine or swap a few of them out. 
  3. Moisture and protein are key - moisture and protein are important for maintaining platinum blonde hair. Easy, right? Just get moisturizing and protein-loaded haircare products and use it. Well, there’s a catch: you need to find the right balance between the two. Too much moisture can make hair stringy while too much protein can make it hard and cause it to break off. Ask a pro for advice to help you find the right balance. 
  4. Avoid tight hairstyles - tight ponytails are great. They look neat, give a bit of that Ariana Grande vibe, all that. If you have platinum blonde hair, though, you might want to avoid this kind of hairstyle and any other hairstyle that pulls on the hair too much. Platinum blonde hair requires extensive bleaching which can really damage hair and tight hairstyles can only make that worse. 

Unless you’re an experienced colorist yourself, it’s always better to leave the process to the  pros if you’re thinking of going platinum blonde, especially for the first time. Remember that while this hair color is gorgeous, it’s not for everyone. Only get this hair color done if you know that you can maintain it and keep it looking icy fresh (which takes time, money, and effort, TBH).