There is a few steps: 1-Shake the can for 6-10 clicks before spraying-this helps to ensure an even application. Spray approx. 2-6''/15 cm from the head onto dry hair. 3-For best results use short bursts of STYLECOLOR in a sweeping motion rather than a long direct spray. 4-Wait until dry, then brush through. Intensity can be increased with the amount of product used.