Pulp Riot Demi-Permanent Liquid Color is an innovative no-lift, ammonia free color line. Formulated with our signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil to help provide conditioned results, radiant shine and translucent reflection.

How to Use:

Mix 1 part Liquid Demi to 1 part Liquid Demi Developer*. Apply to damp or dry hair. Standard process time: 20 minutes, without heat. *For use only with Pulp Riot specifically-formulated Demi-Permanent Developer

Pro Tips:

Process under 20 minutes for softer color deposit, without heat.

Process for a total of 40 minutes to help blend grey (20 minutes with cap, under dryer, and an additional 20 minutes without heat).